CitizenMen's Eco-Drive Sport Watch with Day/Date, BM8434-58A

Online Exclusive! This Citizen Eco-Drive Silhouette Sport is the epitome of versatility, making it perfect for any occasion. This is a 3-hand model with luminous hour and minute hands, a day-date indicator, and a clean white dial set in a stainless steel two-tone 27mm case and bracelet. Model # BM8434-58A Two-tone stainless steel brings a modern touch of class to the classic lines of the Citizen Men's Eco-Drive Sport Watch #BM8434-58A. It spots a crisp white dial with polished, gold-tone markers and hands to match the bezel and two-tone bracelet. A day and date sits at three o'clock, and subtle black indices help keep you up-to-the-second. A fold-over clasp keeps the watch secure. As an Eco-Drive, this sports watch is powered by light--both natural and artificial--offering continuous functionality without a battery. It is water resistant to 333 feet. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly accled Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such spet batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. See more ( javascript:void(0) )

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