This Starter Pack contains a bag of 12 coffee s for each
of our signature blends: our Light Roast, Dark Roast, Intense &
Decaf (decaffeinated coffee) pods. In total it contains 48
s compatible with Nespresso machines for home use
including Citiz, Pixie, Essenza and Lattissima. It is a great
introduction to our unique coffee blends and makes a great coffee
gift set.
Our coffee beans are certified 100% and fairtrade which
means no nasty s or aggressive farming practices. We
constantly invest in our packaging and pods to leave the smallest
footprint possible on the planet.
Once opened, keep our coffee s in an airtight container
and consume within 4-5 weeks. Copyright 2015 CRU, All rights
reserved. Nespresso is a registered trade mark owned by Societe
Des Produits Nestle S.A. CRU Kafe Ltd is not connected or
associated in any way with Nestle or Nespresso S.A.
$15,000 raised
with 150 backers.
, Ethical Coffee in a Nespresso® Compatible Pod
In the heart of West London, CRU Kafe make amazing, ethically
sourced, coffee s. We make it for busy people like
you - every bit as passionate about really good coffee as we are.
Only the best Coffee
We seek out only the finest high altitude, speciality beans;
meaning you’re getting yourself some of the best coffee the world
has to offer. We carefully blend our coffee beans before roasting
and grinding them to perfection, capturing their flavour and
freshness.
Always
We only ever buy coffee beans; and that means no nasty
s, pesticides or aggressive farming practices. The best
beans come from the best farms – and all our growers work hard to
reinvest in the community and environment around them.
Recyclable Pods
Environmental responsibility doesn’t just lie with individuals;
it’s up to businesses to stand up and do the right thing. That’s
why we only use recyclable coffee pods, and are constantly
investing in our products to make sure we leave the smallest
footprint possible on the planet.
Your Nespresso® Machine, Upgraded
We to deliver , ethically sourced, Nespresso®
compatible coffee s using only the best high altitude
coffees that capture the definitive flavours of the world’s best
coffee-growing regions. We carefully consider every tiny detail
from to cup to make you the best-tasting coffee you’ve ever
had – and whether you like your cup of CRU light, strong, clean
or complex, it’s all about beautiful flavours that make your day.
Once you’ve tasted the difference between a really good cup of
coffee and a not-so-good one, you can’t go back.
About the Startup
Describe your product in 3 words.
Ethical Coffee
How did you come up with the idea for this product?
It all really started when Bodil noticed her friend packing
coffee into her old Nespresso® coffee s – she loved the
simplicity of the process and the espresso she got at the end of
it, but she just wasn’t happy with the quality of the coffee that
she was drinking. From there, CRU Kafe was born. What’s the point
in creating a fantastic machine and not putting fantastic coffee
in it? So we started by sourcing the best coffee we could –
making sure it was & ethical as well.
What makes your product special?
Our coffee is perfect for people looking for a genuinely
speciality alternative to their usual Nespresso® compatible pods.
It’s not just the taste of our coffee that sets us apart, either;
we make sure that each of the farms and cooperatives we work with
put profits back into the communities and regions that support
them – and make sure that none of them use any on the
land, or engage in aggressive farming practices. We want to
create a modern, sustainable business, and are currently working
towards creating a compostable pod – complete with compostable
packaging.
What has been the best part of your startup experience?
It has to be the support from our customers – we’ve been going
since 2014, and the a of our customers that have stood
alongside us through thick & thin has been truly humbling. We’ve
got such a strong customer base under us now that we can rely on
our customers to shape and grow the business as much as we do!
- CRU KAFE UNIQUE TASTE - We seek out only the finest high altitude, speciality beans; meaning you’re getting yourself some of the best coffee the world has to offer. This Variety Pack includes a pack of 12 pods for each of our signature blends: Light Roast, Dark Roast, Intense & Decaf..
- 100% - Our coffee is 100% certified which means no nasty s, pesticides or aggressive farming practices..
- FULLY COMPATIBLE - Our coffee pods have been designed to work with all original line Nespresso machines, including Essenza, Citiz, U, Pixie, Masteria, Grand Masteria, Le Cube, Latissima Plus and Inissia. Our pods are not compatible with Miele and Vertuo line machines..
- RECYCLABLE PACKAGE - Our plastic s are recyclable and the coffee grounds themselves can be used to compost. Our outer boxes are made using recyclable materials, and are 100% biodegradable and recyclable..
- AWARD WINNING COFFEE - CRU Kafe has been awarded 'Best tasting coffee in a pod' by the Sunday Times in London. If you're not happy with the taste we'll refund your order..
- ›See more product details.