Product Description
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This is where it all started for us, and it’s where your new
relationship with jerky begins. The first of all our products
began with a foolproof recipe: the highest quality, tastiest meat
enhanced ever-so-slightly by some of nature’s most craveable
flavors. Now every product in our jerky line meets the same
delicious standards. It’s okay - you have enough love to go
around.
From the Manufacturer
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Ingredients you can trust
Check out that ingredient list. It’s short and sweet (or spicy).
Our jerky is made from proteins sourced from lush pastures,
raised free of antibiotics or added hormones. This carefully
sourced meat is infused with simple ingredients that are all
certified gluten-free, paleo-friendly, soy-free, and minimally
processed. We thought you’d like that.
Take us on-the-go! There’s something inherently fun about eating
meat from a resealable pouch. (And to think we were just thrilled
that it was handy and y.) Whether our jerky is serving as a
treat on the run, a portable protein for the lunch box, a pre- or
post-workout snack, or a late-night nibbles fix, it’s a happy
companion.
All of our products are made using 100% Paleo ingredients and are
free of soy, dairy, wheat and added sugar.
Certified Gluten-Free and Certified Paleo. These certificates are
obtained through third-party audits through the Gluten
Intolerance Group and Paleo Foundation.
We source meat from suppliers that utilize holistic livestock
management practices and regenerative farming methods to support
large-scale restoration of grasslands . Our beef is 100%
grass-fed and grass-finished meaning that cattle are fed only
grass throughout their lifetime. Our turkeys and chickens are
pasture-raised and free-range. Our pork is all natural and
sourced from family-owned farms around the Unites States.
You are what you eat. Choose wisely. As the pioneer in grass-fed
and pasture-raised meat snacks, we strive to bring a fresh
approach to a beloved snack. It all began with jerky, but our
core mission extends to fostering an overall simplified, natural
way of life.
About the Startup Describe your product in 3 words.
Delicious, Wholesome, Convenient
How did you come up with the idea for this product?
Back when the term 'Paleo' was a foreign word, especially to
conventional grocery stores, I embarked on a journey to clean up
my lifestyle. The biggest hurdle I faced was finding a snack to
satisfy my need for protein that wasn't filled with sugar,
sodium, or other miscellaneous 'flavors'. The only solution I
came up with was to make it myself without the full expectation
that it would have as massive of a following as it does today.
Fast forward a year later, I was quitting my job and selling
jerky and trail packs to local businesses. Now, you can find The
New Primal products in over 6,000 retail locations and I am proud
to have created the first Paleo jerky product to hit grocery
shelves back in 2012.
What makes your product special?
Beyond being the first, it is also the cleanest meat snack or
shelf-stable marinade you'll find in the market. Our meat is very
carefully sourced and we leverage that quality by adding pure and
delightful ingredients, instead of ing the true flavor by
incorporating sugar or soy. What our customers get is the best
tasting and most trustworthy snack and/or marinade option for
their family.
What has been the best part of your startup experience?
Watching the progression and growth in this category overall and
knowing that we are fueling this change has been extremely
rewarding. Providing consumers with products they can trust that
simplify their cluttered days drives us and working with a team
that is nimble and innovative has enabled us to transcend grocery
categories with great success. The full package of our startup
has been a tremendous experience and it's only just be.
- Contains 8 - 2oz Bag.
- Made with 100% grass-fed beef raised without the use of antibiotics or added hormones.
- Certified Gluten free, Paleo, soy free, and naturally sweetened with pineapple juice and honey.
- Top 8 en friendly.
- 90 calories and 12 grams of protein per serving.