Polished-to-perfection steel and regal roman numerals make
cecile this season's most eye-catching watch. Offering an
elegantly sculptured case, this wrist essential is a glamorous
accessory for any globetrotter.
Embolden any attire with the Citizen Men's Eco-Drive Stiletto
Watch. Featuring Eco-Drive technology, this watch has been
perfected to suit both the professional man and the outdoorsman.
Solar powered, this watch never needs a battery and remains
charged for months at a time, even in the dark. Plus, it has a
sleek design. Perfect for accompanying you from weekday to
weekend, this confident, all-black timepiece stands out with a
silky black dial notched with hour markers for a stylish,
minimalist effect. Continuing the theme, the stainless steel
bezel is handsomely etched with simple hour markers. The dial's
sharp hour-and-minute hands are polished and sleek, complementary
the wide stainless steel band that features both matte and
polished finishes. The bold linking band is built for long-last
and offers quick one-hand fastening with a deployment clasp with
push-button. Boasting scratch-resistant-sapphire dial-window
protection and the reliability of Japanese-quartz movement, this
modern man's timepiece is water resistant to 99 feet (30 M).
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Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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