Product Description
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Produced from naturally grown olive trees in Morocco's Atlas
ains, Auzoud's olives and olive oil are sourced from a small
farmers' cooperative that guarantees fair wages and sustainable
harvesting practices. After watching his grandher and other
farming families struggle to bring their goods to market for a
fair price, Auzoud owner Mejid Beraouz co-founded the cooperative
to support better economic and social conditions for agricultural
workers in his homeland. The cooperative seeks to unify and
empower local farmers as they obtain fair prices for their olives
and a more sustainable livelihood for themselves and their
families. There are currently over a hundred cooperative members
with many more farmers seeking to participate in the next
harvest. One of the cooperative’s goals is to educate members
about sustainable olive farming. To this end, Auzoud and
cooperative members are working together to obtain
certification for all current and new members.
From the Manufacturer
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100% ALL NATURAL EVOO
Produced from naturally grown picholine olive trees in Morocco's
Atlas ains. Never adulterated or mixed with other oils.
HAND-PICKED & COLD-PRESSED Olives are hand-picked and taken to
the local mill to be cold-pressed using traditional methods (with
no solvents or high heat), maintaining the original
robust flavor and unique color.
100% ALL NATURAL EVOO Produced from naturally grown picholine
olive trees in Morocco's Atlas ains. Never adulterated or
mixed with other oils.
HAND-PICKED & COLD-PRESSED Olives are hand-picked and taken to
the local mill to be cold-pressed using traditional methods (with
no solvents or high heat), maintaining the original
robust flavor and unique color.
FAIR WAGES & SUSTAINABLE HARVESTING Sourced directly from a
small olive farmers’ cooperative that guarantees fair wages and
sustainable harvesting practices.
Auzoud's mission is to empower Moroccan women and youth farmers
as they obtain fair prices and a more sustainable livelihood for
themselves and their families. In addition to offering only the
finest authentic Moroccan foods, Auzoud is committed to working
with low-income women and youth farmers from the High Atlas
ain region. This rural area is home to hundreds of olive,
saffron and argan farmers, most of whom live without simple
amenities like running water and electricity. Many of the farmers
are single mothers hoping to send their children to school.
Auzoud has been founded by the grandson of one such farmer. Our
partner cooperatives are based on membership participation and
fair prices, allowing women to feed their families and educate
their children. Improving the socio-economic situation,
and education of women and youth has an immediate and lasting
impact on the well-being of families and the preservation of the
local culture and community. We are focused on expanding the
number of farmers we work with, in turn directly increasing
profit margins for local farmers and most importantly, their
quality of life.
About the Startup Describe your product in 3 words.
More than EVOO.
How did you come up with the idea for this product?
I was born and raised in the Ouzoud region of the High Atlas
ains of Morocco. This ainous region is incredibly
picturesque and gets its name from the Ouzoud Waterfalls, the
tallest in Morocco. The word ouzoud/auzoud means “olive” in
Berber, my native language and that of the indigenous people of
Morocco and North Africa. Ouzoud’s waters contribute to the
region’s fertile agricultural land, which is dotted with many
small, family owned olive farms. These families still use
traditional methods to harvest their olives every year. Like many
of the farmers in this region, my grandher has a small olive
farm that was passed down from generation to generation...it has
been in my family for as long as anyone can remember. Now
ninety-four years old, my grandher still lives off the land
and the olive grove is still producing. As a child, I spent part
of each year helping family and neighbors pick olives by hand
during the harvest season. We would quickly move the olives to a
small mill to press this extraordinary olive oil that we all
loved for its full flavor and aroma. After moving to the U.S. I
became inspired by my childhood memories and my connection with
my ancestors’ land to help the communities I left behind. I also
wanted to share the experience of quality olive oil, which is so
much a part of life in Morocco, with my American family and
friends. I want people here to be able to experience an authentic
and flavorful olive oil of the kind that is often difficult to
find in the U.S. But just as important for me is the ability to
help others prosper and improve their lives, and to honor the
hard work of my grandher and the local farmers from our
region. Now we have expanded and are working with three
cooperatives in Morocco. All cooperative members are small-scale
farmers, many of them single mothers and young people hoping for
a stable income to help their families. We hope you enjoy our
products and share them with your family, as we do, and that you
understand Auzoud to be an offering that unites our regions,
languages, cultures and religions. As such, Auzoud's logo is the
dove carrying an olive branch - a universal symbol of hope and
peace - in reflection of this wish for shared prosperity and
peace between our communities and across the world.
What makes your product special?
Auzoud All Natural Extra Virgin Olive Oil is made from a single
olive variety, picholine, which is the most dominant in Morocco
and recognized for its robust and complex flavor. Sourced
directly from a farmers' cooperative in the Atlas ains of
Morocco, a purchase from Auzoud guarantees fair wages and y
working conditions for hundreds of small farmers throughout the
region.
What has been the best part of your startup experience?
By far the best part of our startup experience has been
connecting and working closely with hundreds of small farmers
from my home region. I love engaging with them and learning their
stories. Like my grandher, most of the farmers we work with
have olive trees that have been passed down for many generations.
As they finally, now, receive fair pay for their products, many
farming families are able to greatly improve their quality of
life and transform local conditions by, for example, sending
their children to school. We are grateful for the rtunity to
contribute in this way!
- SOCIAL MISSION: Auzoud’s mission is to empower Moroccan women and youth farmers as they obtain fair prices and a sustainable livelihood for their families and communities..
- UNIQUE FLAVOR & AROMA: Auzoud’s cooperative farmers harvest Picholine olives when the olives are multi-colored and quickly cold-press them at the local mill. This process captures the delicate flavor and aroma that is unique to extra virgin olive oil from the High Atlas ain region of Morocco..
- 100% ALL NATURAL EVOO: Auzoud oils are never mixed with other oils, preservatives or fillers..
- SUSTAINABLE HARVESTING THAT BENEFITS THE LAND & FAMILIES: Olive trees are naturally grown and preserved through many generations. "Like many farmers in this region, my grandher has a small olive farm that was passed down from generation to generation...it has been in my family for as long as anyone can remember." -Mejid Beraouz, Auzoud Founder & Owner.
- AUZOUD GUARANTEE: If you're not completely satisfied simply let us know. We offer a 100% customer satisfaction guarantee..