Eco-drive technology Never needs a battery Charges in natural or
artificial light All stainless steel gold-tone Jewelry clasp with
push button Mother-of-pearl dial Swarovski$reg; crystal Water
resistant Style# EG2352-52P
More than a timepiece, the beautiful, gold-tone Citizen
Eco-Drive Silhouette stainless steel women's watch is an artful
piece of jewelry befitting your most stylish evening wear. It's
highlighted by two rows of sparkling Swarovski crystals on either
side of the watch case, as well as accents on the each of the
gold-plated stainless steel links. This slender, highly polished
watch case measures approximately 0.6 inches wide, a perfect fit
for demure, slender wrists. It has a shimmery champagne dial
face, along with tiny gold-tone Dauphine hands and stick dial
markers. Other features include a push-button jewelry clasp,
water resistance to 30 meters (99 feet), and a scratch resistant
mineral crystal with anti-reflective coating.
This watch is powered by Citizen's unique Eco-Drive, which
absorbs sunlight and any artificial light through the crystal and
dial to recharge the watch continuously. With regular exposure to
light, the Eco-Drive continuously recharges itself for a lifetime
of use. This watch's Eco-Drive provides a 240-day power reserve,
and it can be recharged with just 3 hours of exposure to light.
Manufactured in Austria, Swarovski crystals are machine-faceted,
optically pure, and made of 32% lead, producing a highly
refractive quality.
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Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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